Kellogg Company has launched its multi-channel marketing campaign for its Coco Pops cereal brand in the GCC region in the Middle East. Blippar partnered with Kellogg’s to help deliver the web-based AR campaign using its WebAR technology.
The Coco Pops campaign has debuted on 500,000 cereal boxes across GCC countries, supported by retail point-of-sale promotions and digital activations designed to inspire and educate children as they prepare to go back to school. The WebAR experience is accessed by scanning promotional cereal boxes with a smartphone, which automatically triggers it within the phone’s web browser.
Removing the need to download an app first, the WebAR activation helps to create a frictionless user experience, which Blippar states is resulting in conversion rates which are “3 to 4 times higher than an app-based solution.”
Upon entering the Coco Pops experience, users are transported into an immersive virtual jungle as they journey through a chocolate vortex on a series of interactive adventures. Aimed at children, the experience lets them discover interesting educational facts about the history of chocolate and the natural world, and collect golden Coco Pops along the way by completing educational games.
Children can also become Coco, the cereal’s mascot. The experience also allows users to share and compete with friends using social media. music: bensound.com
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