Tactic created an experience for Coca Cola in which the Coca-Cola Polar Bears take center stage in the brand’s augmented reality (AR) activation. By using the Coca-Cola mobile app to scan holiday cans and bottles, fans can explore the bears’ “arctic home” and share a little holiday magic.

Different packaging options unlock different Polar Bear AR experiences, from a sledding scene inspired by a Coca-Cola holiday ad, to snowball fights, to a holiday light show.

When two cans are scanned together, the Polar Bear family will tap out “Jingle Bells” on glass Coke bottles. Credit: Tactic