Tactic created an experience for Coca Cola in which the Coca-Cola Polar Bears take center stage in the brand’s augmented reality (AR) activation. By using the Coca-Cola mobile app to scan holiday cans and bottles, fans can explore the bears’ “arctic home” and share a little holiday magic.
Different packaging options unlock different Polar Bear AR experiences, from a sledding scene inspired by a Coca-Cola holiday ad, to snowball fights, to a holiday light show.
When two cans are scanned together, the Polar Bear family will tap out “Jingle Bells” on glass Coke bottles. Credit: Tactic
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.