Zappar and Blume Honey Water partner to launch augmented reality (AR) tasting experience.

Customers can see inside the Blume Honey Water brand, meet its founder for a virtual tasting, understand its mission, the sourcing of its organic ingredients as well as learn about its many sustainability initiatives aimed at supporting bees, beekeepers and the environment.

The experience was built by creative agency, Avenue C using Zappar’s AR platform, ZapWorks Studio, and delivered through WebAR, enabling Blume Honey customers to access augmented reality content through the dedicated web browser on their smartphone.