MG Motor launched a 3D immersive display advertising campaign to promote the release of their first car in their Compact SUV, the MG Hector.

The display ads showcased a 3D model of the car, which the user could interact with it by zooming in and out, rotating the model and entering full screen. CTAs, a logo and information on pricing also appeared.

The campaign saw a 8x higher engagement rate versus rich media, a 70% viewability and 4,600 engaged hours. Credit: Poplar studio music: