Callaway Golf launches in-store AR (augmented reality) promotion for new MAVRIK clubs designed with an A.I. supercomputer. Callaway Golf used A.I. (Artificial Intelligence) and machine learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a club head design and prototyping inspired the marketing team to tap into the power of AR (augmented reality) to demonstrate the new features and designs of the MAVRIK line. Credit: Groove Jones