An innovative way to showcase the new Pop! Loki range whilst creating a seamless route to purchase by driving traffic to the Funko Europe site.

Zappar designed an instant word tracked AR quiz experience that capitalised on the launch of the new Marvel Studios Loki series on Disney+.

Launched via a social media link, fans are given the opportunity to play the quiz as well as having the opportunity to click through to the Funko Europe ecommerce site to buy a Pop! Figure and to enter a competition to win a limited edition headpiece model​​.

Filled with Loki and TVA references (including the iconic Miss Minutes) players are given a series of multiple choice questions where they need to select the correct Pop! Figure to answer.

There are 10 Funko Pop! figures to choose from and over 50 randomised questions within the game to encourage replayability.