F’real has launched, a first-of-its-kind 360° virtual reality experience, created by the Tactic team, bringing the FrealAF campaign to life through smartphone camera lenses.
Utilizing a custom QR code communicated on f’real social channels, digital ad units and blender screens nationwide, the web-based VR experience hosted on freal.com transports consumers to an immersive and interactive Alternate F’reality where distinct blend-it-yourself worlds come to life through a portal inspired by the six recently announced healthier-for-you smoothie and protein shake offerings as well as the classic fan-loved milkshakes.
This brand world is filled with f’real shakes and f’real personalities, opening and closing to reveal inner dimensions, as well as thickness-inspired sound to further bring the Alternate F’realities to life. Credit: Tactic
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