As a world premiere in MR (mixed reality), this innovative multisensory experience was tested in New York and then deployed in Buenos Aires. An olfactory experience, faceted by virtual reality. Wearing a VR helmet, customers chose one of seven scent stones – each representing a different scent universe.
A way to explore their ideal fragrance through their favorite atmospheres – and discover the range of luxury fragrances from Coty, Burberry, Chloé and Gucci. Credit: DVgroup
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