The 2020 Hyundai Sonata will be showcased using Live Nation’s AR livestream, which for the first time ever, will allow fans at home to point the app to a flat surface and project a three-dimensional, four-sided, rotatable element so they can view selected performances, as well as a custom 3D version of the car.
The new model will also be integrated into the AR (augmented reality) VIP access feature, where users, on site or at home, can access distinctive vantage points of the festival, from backstage to the soundboard, using 360° camera technology to capture it all.
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