Holoride technology and the latest 2020 Ford Explorer vehicles plunge riders into the mysterious world of the Bride of Frankenstein.
The event held at Universal CityWalk of Hollywood, gives people onsite the chance to become holoriders.
Once inside the vehicle, riders buckled their seatbelts, put on their VR headset, and were joined by the Bride of Frankenstein on a special mission.
Along the way, riders encountered interactive monsters and obstacles in a fully immersive, “elastic” VR experience, complete with sound effects and visuals that reacted and adapted to every twist and turn of the journey and every nuance of the car’s movement.
Credit: REWIND
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