FC Dallas’ fan experience “Get In The Game” AR mural and AR pose with the player campaign.

FC Dallas brought on Groove Jones to help them kick off the season with additional AR fan experiences, which included multiple AR-enabled murals and AR-enabled Toyota trucks.

Soccer fans can activate the experiences by scanning QR codes on the printed images.

Fans can activate an awesome animated mural at the North end of Toyota Stadium. By activating the mural with a phone, fans unlock an explosive animation where FC Dallas players – Paxton Pomykal, Jesus Ferreira, and Paul Arriola burst out of the mural with an electrical effect and a roaring sound effect.