Rather than participating in the IFA Electronics show in Berlin, Samsung pivoted their latest product launches to virtual-only events. Samsung and their media partners worked together to deliver an immersive live streamed experience.

Smyle used Epic’s unreal engine and pixel-streaming technology to build an innovative 3D virtual tour experience around a virtual house filled with the latest Samsung product releases. Smyle engaged Aircards to develop the Web-based Augmented Reality (Web AR) elements of the event Music: bensound.com