Imagination launched the new Defender VR (virtual reality) experience with Land Rover at the Frankfurt Motor Show, featuring global adventurer, Bear Grylls.
The adrenaline-fuelled virtual reality experience enables visitors to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team, where they compete with other users to capture the perfect photo of the most capable SUV in action as it navigates testing terrain.
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