Barefoot and Grammy-winning group Black Eyed Peas ‘Band Together’ to launch augmented reality (AR) music experience with charitable component.
With just a phone and a Barefoot product, consumers can experience an exclusive remix of Black Eyed Peas’ latest single, “VIDA LOCA,” as well as activate a donation to two national non-profits.
Once in the app, consumers who scan the iconic foot logo on a Barefoot bottle, box or can will hear vocals or instrumentals from the remixed “VIDA LOCA” track.
With each additional Barefoot product added to the frame, new parts of the song will be added until the full song is heard.
Consumers will also see custom animated visuals of Black Eyed Peas with each label scan for a unique performance.
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