cocktails and streams

A digital art museum in Washington, D.C. Artechouse proposes innovative and delicious AR (augmented reality) cocktails. The interactive to-go mocktails and cocktails come packaged in a pouch with a QR code on the packaging. Buyers of the drink can scan the code with their smartphones through the Artechouse’s augmented reality app and the drink’s packaging designs come to life and generate interactive floral graphics on the smartphone screen.

The interactive design is modelled on Artechouse’s current exhibit, HANAMI: Beyond the Blooms. The installation was illustrated by Japanese artist Yuko Shimizu and features cherry blossom art. Music: