Working with creative agency U-studio and consumer giant Unilever, Zappar created an immersive experience aimed to encourage user engagement with toothpaste brand CloseUp, in store and on social media.The experience was created with a twist on the 6-second blink test, instead of blinks the tech captured kisses using a Kiss-cam to identify kisses and highlight the brand promise of attraction, all delivered through mobile WebAR.
Built for in-store activations, when scanned users are encouraged to kiss as ‘closeup’ to 6 seconds as possible to receive a ranking and having the option to save or share the photo on social media. Music: bensound.com
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