A new chipotle mixed-reality ad with the Colorado Avalanche NHL team.
Partner of the NHL, Chipotle has teamed up with the specialized company The Famous Group to stage a giant burrito bowl, a zamboni and a hockey glove.
Animated content superimposed on the ice of the Colorado Avalanche during a playoff game against the St. Louis Blues at the Ball Arena in Denver. A mixed reality video that was broadcast on Arena screens and on TV.
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