challenge me

Diageo promotes moderation, sustainability with Instagram AR lens

Diageo launched a campaign on Instagram featuring an augmented reality (AR) filter to promote water sustainability. The marketer of alcohol brands is urging people to moderate their alcohol intake during the holidays by swapping an alcoholic drink with water as part of its “The Balance Challenge”.

To demonstrate the importance of balance, the AR filter challenges mobile users to match a series of on-screen poses and balance a virtual image of a water container on various parts of their bodies. Credit: Diageo music: