An augmented reality (AR) product experience by 361 / DRX with Emmi Group CAFFÈ LATTE (Switzerland’s largest milk processor and one of the leading premium dairies in Europe).

After scanning the QR code on the product and taking part in a competition, around 75% of the customers posed in AR with ski world and Olympic champion Wendy Holdender.

This AR experience generated more than 600 hours of active brand engagement with Emmi Caffè Latte. music: bensound.com