busted in baylor county

The Dallas-based Johnson & Sekin advertising agency selected Groove Jones as their production partner to create an AR (augmented reality) experience for their client, Baylor University. The challenge was to demonstrate the “Baylor Experience” to recruit students when they are not on campus. The goal was to create a way for high school graduates to see, hear, and “step into” unique Baylor moments.

Groove Jones helped bring the idea to life by capturing key moments at the university and allowing potential recruits to experience them through AR (augmented reality) portals. The experience displays and three digital doorways, that a potential student can step through. Outside
of each door is an animated, volumetrically captured avatar of a Baylor spokesperson that greats the visitor and encourages them to step inside. Music: bensound.com