breakfast in america

Panera’s AR campaign drives 34,000 store visits. In November 2019 the company launched an AR (augmented reality) ad campaign for mobile devices that animated one of its breakfast wraps, revealing details about the item’s nutritional information and ingredients.

The ad, which required no app download, let users experience the wrap then share the assets to Snapchat and Facebook. The campaign reached 9.3 million users, received 47,000 shares in total and 171,000 users clicked through or swiped up across both Facebook and Snapchat. Credit: QReal

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