The all-new BMW 5 Series immersive experience. This virtual reality (VR) experience allows the potential consumer to experience a virtual test drive of the 5 Series Sedan, 5 series Touring and 6 Series Gran Turismo.

During the experience the user can learn further about all the latest features such the new dashboard display, gesture controls, ambient lighting etc. The application was deployed across dealerships globally. Credit: Visionaries 777 – music: bensound.com

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