Zappar teamed up with NFL team, Minnesota Vikings to create an AR-enabled playbook for their home games. By embedding augmented reality (AR) into their app, Vikings were able to use the thousands of programme sales across the season to drive downloads and long-term engagement.

In turn, fans could use the Vikings app to scan the programmes to unlock interviews and gameday videos of their favorite players. Through the programmes alone, Minnesota tracked a significant spike in app downloads.

During the Week 1 home opener, app downloads were 58% higher than on normal game days. Credit: zappar