EE WebAR experience brings Rita Ora into peoples homes.
Following the launch of its latest 5G campaign, starring Rita Ora in her first live augmented reality (AR) performance, EE is putting this next-level experience in the hands of fans by unveiling Mini AR Rita – a lifelike dancing augmented reality (AR) avatar of the global superstar who will perform her live-shot performance in your home.
EE has worked with WebXR agency Aircards to launch this immersive experience. Dressed to impress in the gold, two-piece bodycon outfit seen in the latest EE 5G campaign, Mini AR Rita delivers the singer’s real-life performance.
Her moves were captured live over EE 5G using a motion capture suit and specially designed headset, which tracked the songstress’ hand, body and facial movements.