With “Message In A Bottle”, Jim Beam® offers a new way to help fans toast to special occasions with their friends while still adhering to social distancing standards.
Users can download the Tactic-developed app, select a message to personalize, and send to friends or family to view on an actual bottle via augmented reality (AR).
Fun and easy to use, the experience gives socially starved bourbon drinkers the ability to celebrate any special moment, staying connected while waiting for the return of bars, restaurants and in-person celebrations.
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